Website & communications
Give families one place to take part.
Connect your public site to the ways families take part.
Ready to make it yours?
The fragmented family journey
Families should not have to hunt through a dozen different links.
A parent wants to check the calendar, register for a program, buy a ticket, support a fundraiser, or volunteer. When every next step leads somewhere different, families are left to assemble the organization for themselves.
The connected public home
A website should help families act.
Families can find what is happening and take the next step from the same familiar place. That shared home can help families move from noticing to helping over time.
Connected follow-through
Follow up from the activity, not a separate list.
When families register for a program, buy event tickets, support a fundraiser, or place an order, their relationship to the activity is already clear.
Big Nest helps the board communicate from that relationship, without rebuilding an audience for every message. For the detailed workflow, see how to collect and send parent emails in Big Nest.
A public home in practice
The website became a place families had a reason to visit.
Roosevelt Elementary
Roosevelt’s PTO had a standalone WordPress information site while payments and activities happened elsewhere. Families had little reason to return.
The PTO moved its website, payments, registrations, and activities into Big Nest.
The public site became connected to the work the organization was already doing: a place to register, make payments, read current news, and find ways to participate.
Give families one place to take part.
Create the connected public home your group can keep building on.